Privacy Policy

Privacy Policy

Controller responsible for data processing:
Bullfix GmbH
Adam-Opel-Str. 5
Plettenberg

info@bullfix.net

Phone +49 2391 921 979 - 0
Fax +49 2391 921 979 - 99

We are pleased about your interest in our online shop. Protecting your privacy is very important to us. Below we provide detailed information about the handling of your data.

1. Access Data and Hosting

You can visit our websites without providing any personal information. Each time a website is accessed, the web server automatically stores a so-called server log file, which contains, for example, the name of the requested file, your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. This access data is evaluated solely for the purpose of ensuring the smooth operation of the website and improving our offering. This serves to safeguard our legitimate interests in the correct presentation of our offering in accordance with Art. 6 (1) (f) GDPR, which prevail in the context of a balancing of interests. All access data is deleted no later than seven days after the end of your visit to the website.

Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise stated in this privacy policy, all access data and all data collected in the forms provided on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

2. Data Processing for Contract Execution and Contact

2.1 Data Processing for Contract Execution

For the purpose of contract processing in accordance with Art. 6 (1) (b) GDPR, we collect personal data if you voluntarily provide it to us when placing your order. Mandatory fields are marked as such, as we require this data for contract processing and cannot ship the order without it. The data collected is shown in the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete fulfilment of the contract, your data will be restricted for further processing and deleted after expiry of the tax and commercial law retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

Inventory Management System

We use merchandise management systems from external service providers for order and contract processing. Our service providers work for us within the scope of order processing. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

Our service providers are based and/or use servers in countries outside the EU and the EEA. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

2.2 Customer Account

If you have given your consent in accordance with Art. 6 (1) (a) GDPR by deciding to open a customer account, we will use your data for the purpose of opening a customer account and storing your data for future orders on our website. You can delete your customer account at any time by sending a message to the contact address provided in this privacy policy or by using the function provided for this purpose in your customer account. After deleting your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

2.3 Contact

Within the scope of customer communication, we collect personal data for the purpose of processing your enquiries in accordance with Art. 6 (1) (b) GDPR if you voluntarily provide us with this data when contacting us (e.g. via contact form or email). Mandatory fields are marked as such, as we require this data in order to process your enquiry. The data collected can be seen in the respective input forms. Once your enquiry has been processed in full, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

3. Data Processing for Shipping

In order to fulfil the contract in accordance with Art. 6 (1) (b) GDPR, we will pass on your data to the shipping service provider responsible for delivery, insofar as this is necessary for the delivery of the goods ordered.

Data Transfer to Shipping Providers for Delivery Notification

If you have given us your express consent to do so during or after your order, we will pass on your email address and telephone number to the selected shipping service provider in accordance with Art. 6 (1) (a) GDPR so that they can contact you prior to delivery for the purpose of delivery notification or coordination.

Consent can be revoked at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider at the contact address listed below. After revocation, we will delete the data you have provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

United Parcel Service Deutschland S.à r.l. & Co. OHG
Görlitzer Straße 1
41460 Neuss
Germany

Hermes Germany GmbH
Essener Straße 89
22419 Hamburg
Germany

DHL Paket GmbH
Sträßchensweg 10
53113 Bonn
Germany

GLS Germany GmbH & Co. OHG
GLS Germany-Straße 1-7
36286 Neuenstein
Germany

DPD Deutschland GmbH
Wailandtstraße 1
63741 Aschaffenburg
Germany

4. Payment Processing

We work with the following partners to process payments in our online shop: technical service providers, credit institutions, payment service providers.

4.1 Transaction Processing

Depending on the selected payment method, we pass on the data necessary for processing the payment transaction to our technical service providers, who work for us within the scope of order processing, or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary for processing the payment. This serves the purpose of fulfilling the contract in accordance with Art. 6 (1) (b) GDPR. In some cases, the payment service providers collect the data necessary for processing the payment themselves, e.g. on their own website or via a technical integration in the ordering process. In this respect, the data protection declaration of the respective payment service provider applies.

If you have any questions about our payment processing partners and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

4.2 Fraud Prevention and Payment Optimization

Where necessary, we provide our service providers with additional data which they use, together with the data necessary for processing the payment, as our processors for the purpose of fraud prevention and optimising our payment processes (e.g. invoicing, processing disputed payments, accounting support). This serves to protect our legitimate interests in safeguarding ourselves against fraud and ensuring efficient payment management, in accordance with Art. 6(1)(f) GDPR, which prevail in the context of a balancing of interests.

5. Email Marketing

5.1 Newsletter Registration

When you subscribe to our newsletter, we use the data required for this purpose or separately provided by you to send you our email newsletter on a regular basis based on your consent in accordance with Art. 6 (1) (a) GDPR. You can unsubscribe from the newsletter at any time by sending a message to the contact option described below or by using the link provided for this purpose in the newsletter. After unsubscribing, we will delete your email address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

5.2 Newsletter Delivery

The newsletter may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

Our service providers are based and/or use servers in the following countries, for which the European Commission has determined an adequate level of data protection by decision: Canada

Our service providers are based and/or use servers in the USA and India. There is no adequacy decision by the European Commission for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.

6. Cookies and Other Technologies

6.1 General Information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies including so-called cookies on various pages. Cookies are small text files that are automatically stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognise your browser the next time you visit (persistent cookies).

We use technologies that are essential for the use of certain functions of our website (e.g. shopping basket function). These technologies collect and process your IP address, the time of your visit, device and browser information, and information about your use of our website (e.g. information about the contents of your shopping basket). This serves the purpose of balancing interests in accordance with Art. 6 (1) (f) GDPR, namely our overriding legitimate interests in optimising the presentation of our website.

We also use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consent to the processing of your personal data) as well as for web analysis and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. Where necessary, we also use technologies that are not listed individually in this privacy policy. You can find more detailed information about these technologies, including the respective legal basis for data processing, on the Usercentrics platform. You can access this by clicking on the fingerprint button in the lower right or left corner of the page.

The cookie settings for your browser can be found at the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of the technologies in accordance with Art. 6 (1) (a) GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click on the fingerprint button in the lower right or left corner of the page. If you do not accept cookies, the functionality of our website may be limited.

6.2 Usercentrics Consent Management Platform

We use Usercentrics on our website to inform you about the cookies and other technologies we use on our website and to obtain, manage and document your consent to the processing of your personal data by these technologies, as required by law. This is necessary in accordance with Art. 6 (1) (c) GDPR to fulfil our legal obligation under Art. 7 (1) GDPR to be able to prove your consent to the processing of your personal data, to which we are subject. Usercentrics is a service provided by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the Usersentrics web server stores a so-called server log file, which also contains your anonymised IP address, the date and time of your visit, device and browser information, and information about your consent behaviour. Your data will be deleted after three years, unless you have expressly consented to further use of your data in accordance with Art. 6 (1) (a) GDPR or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this statement.

7. Analytics and Advertising Technologies

If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we use the following cookies and other third-party technologies on our website. Once the purpose has been fulfilled and we have stopped using the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with future effect. Further information on your options for revocation can be found in the section ‘Cookies and other technologies’. Further information, including the basis of our cooperation with the individual providers, can be found under the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact details provided in this privacy policy.

7.1 Google Services

We use the following technologies from Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland (‘Google’). The information automatically collected by Google technologies about your use of our website is usually transferred to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, and stored there. There is no adequacy decision by the European Commission for the USA. Our cooperation with them is based on standard data protection clauses of the European Commission. If your IP address is collected via Google technologies, it is truncated before being stored on Google's servers by activating IP anonymisation. Only in exceptional cases will the full IP address be transferred to a Google server and truncated there. Unless otherwise specified for the individual technologies, data processing is based on an agreement concluded for the respective technology between jointly responsible parties in accordance with Art. 26 GDPR. Further information about data processing by Google can be found in Google's privacy policy: Google Privacy Policy.

Google Analytics

For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device and browser information, and information about your use of our website), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. Your IP address is not merged with other Google data. Data processing is based on an agreement with Google regarding order processing.

For the purpose of optimising the marketing of our website, we have activated the data sharing settings for ‘Google products and services’. This allows Google to access the data collected and processed by Google Analytics and then use it to improve Google services. The data sharing with Google within the scope of these data sharing settings is based on an additional agreement between the responsible parties. We have no influence on the subsequent data processing by Google.

We also use the Google Analytics extension function Google Optimize to create and run tests.

For the purpose of optimising the marketing of our website, we use the so-called user ID function. This function allows us to assign a unique, permanent ID to your interaction data from one or more sessions on our websites and thus analyse your user behaviour across devices and sessions.

For web analysis, the extension function of Google Analytics, Google Signals, enables so-called ‘cross-device tracking’. If your internet-enabled devices are linked to your Google account and you have activated the ‘personalised advertising’ setting in your Google account, Google can generate reports on your usage behaviour (in particular, cross-device user numbers), even if you change your device. We do not process any personal data in this regard; we only receive statistics generated on the basis of Google Signals.

For web analysis and advertising purposes, the extension function of Google Analytics enables the so-called DoubleClick cookie to recognise your browser when you visit other websites. Google will use this information to compile reports on website activity and to provide other services related to website usage.

Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google remarketing cookie is set when you visit our website. This cookie enables interest-based advertising by automatically collecting and processing data (IP address, time of visit, device and browser information, and information about your use of our website) using a pseudonymous cookie ID and based on the pages you have visited. Any further data processing only takes place if you have activated the ‘personalised advertising’ setting in your Google account. In this case, if you are logged into Google while visiting our website, Google uses your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

For website analysis and event tracking, we use Google Ads Conversion Tracking to measure your subsequent usage behaviour if you have arrived at our website via a Google Ads advertisement. For this purpose, cookies may be used and data (IP address, time of visit, device and browser information, and information about your use of our website based on events specified by us, such as visiting a website or subscribing to a newsletter) may be collected, from which usage profiles are created using pseudonyms.

7.2 Third-Country Transfers

We use technologies from service providers on our website whose servers may be located in third countries outside the EU or the EEA. This includes the USA. If, as in the case of the USA, there is no adequacy decision by the EU Commission, an adequate level of data protection must be ensured by means of other suitable safeguards. In July 2020, the ECJ ruled that the Privacy Shield Agreement between the EU and the USA can no longer be used to transfer personal data to the USA. This means that the sectoral adequacy decision has been revoked.

Appropriate safeguards in the form of contractually agreed standard contractual clauses of the EU Commission or binding internal data protection regulations (Binding Corporate Rules) are possible in principle, but require prior review by the contracting parties to ensure that an adequate level of protection can be guaranteed. According to the ECJ ruling, it may be necessary to take additional protective measures in this regard.

We have agreed on the standard data protection clauses issued by the EU Commission, which are still valid, with the third-party technologies we use that process personal data in a third country such as the USA. Where possible, we also agree on additional safeguards to ensure that adequate data protection is guaranteed in the USA or other third countries.

Notwithstanding this, it may happen that, despite all contractual and technical measures, the level of data protection in the third country does not correspond to that of the EU. In such cases, we ask for your consent, if necessary, within the framework of cookie consent, in accordance with Art. 49 (1) lit. a GDPR for the transfer of your personal data to a third country. This applies in particular to data transfers to the USA.

In particular, there is a risk that US authorities may obtain access rights to your personal data that are not sufficiently restricted from an EU perspective, without us as the data exporter or you as the data subject being aware of this, and that you may have no legal remedies available to prevent this or to take action against such access.

7.3 Analysis Tools and Advertising

Leadinfo

We use the lead generation service provided by Leadinfo B.V., Rotterdam, Netherlands. This service recognises visits by companies to our website based on IP addresses and shows us publicly available information such as company names or addresses. In addition, Leadinfo sets two first-party cookies to evaluate user behaviour on our website and processes domains from form entries (e.g. ‘ leadinfo.com’) in order to correlate IP addresses with companies and improve its services. Further information can be found at www.leadinfo.com. You can opt out on this page: www.leadinfo.com/en/opt-out. If you opt out, your data will no longer be collected by Leadinfo. Opt-out at Leadinfo Opt-Out.

8. Trusted Shops Trustbadge / Other Widgets

Trusted Shops widgets (e.g. Trusted Shops Trustbadge) are integrated into this website to display Trusted Shops services (e.g. quality seals, collected reviews) and to offer Trusted Shops products to buyers after they have placed an order.

This serves to safeguard our legitimate interests in optimal marketing by enabling secure shopping in accordance with Art. 6 (1) (f) GDPR. The Trustbadge and the services advertised with it are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne (Trusted Shops), with whom we are jointly responsible for data protection in accordance with Art. 26 GDPR. In the following, we will inform you about the essential contractual contents in accordance with Art. 26 (2) GDPR within the scope of this privacy policy.

The Trustbadge is provided by a US CDN (content delivery network) provider as part of joint responsibility. An adequate level of data protection is ensured by standard data protection clauses and other contractual measures. Further information on data protection at Trusted Shops GmbH can be found here.

When the Trustbadge is accessed, the web server automatically stores a so-called server log file, which also contains your IP address, the date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. The IP address is anonymised immediately after collection so that the stored data cannot be assigned to your person. The server log file is stored in a security database for the analysis of security incidents and is automatically deleted or anonymised at the latest 90 days after creation. In accordance with Art. 6 (1) (f) GDPR, this serves the legitimate interests of us and Trusted Shops in preventing misuse and fraud, optimising our offers and websites, and ensuring the smooth operation of the website, the Trustbadge and other Trusted Shops widgets.

Further personal data is transferred to Trusted Shops GmbH if you decide to use Trusted Shops products after completing an order or if you have already registered to use them. For this purpose, personal data is automatically collected from the order data. Whether you as a buyer are already registered to use a product is automatically checked using a neutral parameter, the email address hashed by a cryptological one-way function. Before transmission, the email address is converted into a hash value that cannot be decrypted by Trusted Shops. After checking for a match, the parameter is automatically deleted.

This serves to verify whether you are already registered for services with Trusted Shops GmbH and is therefore necessary for the fulfilment of our and Trusted Shops' overriding legitimate interests in providing the buyer protection and transactional evaluation services linked to the specific order in accordance with Art. 6 (1) (f) GDPR. If this is the case, further processing will be carried out in accordance with the contractual agreement between you and Trusted Shops. If you are not yet registered for the services, you will then have the opportunity to do so for the first time. Further processing after registration is also based on the contractual agreement with Trusted Shops. If you do not register, all transmitted data will be automatically deleted by Trusted Shops and it will no longer be possible to identify you personally.

Within the framework of the joint responsibility between us and Trusted Shops GmbH, please contact Trusted Shops GmbH, whose contact details can be found here, if you have any questions about data protection or wish to assert your rights. Further information on data protection can be found at the following link here. Regardless of this, you can always contact us using the contact details provided in this privacy policy. If necessary, your enquiry will then be forwarded to the other responsible party for a response. here.

9. Contact and Your Rights

9.1 Your Rights

As a data subject, you have the following rights:

• pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
• pursuant to Art. 16 GDPR, the right to request the immediate correction of incorrect or incomplete personal data stored by us;
• pursuant to Art. 17 GDPR, the right to request the erasure of your personal data stored by us, unless further processing is necessary
  • for exercising the right of freedom of expression and information;
  • for compliance with a legal obligation;
  • for reasons of public interest; or
  • for the establishment, exercise, or defense of legal claims;
• the right to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR, unless
  • the accuracy of the data is disputed by you;
  • the processing is unlawful, but you refuse to have it deleted;
  • we no longer need the data, but you need it to assert, exercise, or defend legal claims; or
  • you have objected to the processing pursuant to Art. 21 GDPR;
• pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
• pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters for this purpose.

9.2 Contact

If you have any questions regarding the collection, processing, or use of your personal data, or if you wish to request information, correction, restriction, or deletion of data, or revoke consent or object to a specific use of data, please contact us directly using the contact details provided in our legal notice.

Privacy Policy created with the Trusted Shops legal text generator in cooperation with FÖHLISCH Attorneys at Law .